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Using a CMS to Drive Targeted Content

Personify’s Paul Gannon recently invited me to join him on Best Practices for Association Technology to discuss my #1 tip for associations using a content management system (CMS). I have many thoughts on this topic, and it was hard to select only one tip! My top advice for using a CMS is in the video below:



Interested in learning more? Check out a paper I recently wrote, “The Future of Your Website: 6 Things Your Organization Needs to Think About.”

Emily Witt

Written by Emily Witt