Last week the Brightfind team was in Austin, Texas for Abila's annual AUDC conference. We had a wonderful time meeting new faces and hanging out with our customers, partners, and the Abila team.
Big data is all the rage these days, but often times smaller data sets are more actionable. Brightfind's CEO, Frank Klassen, presented on how to segment data and use it to inform web decisions.
Improve Your Website by Using Data
Everyone talks about the power of data, especially on the web, but the challenge is in knowing which sets of data to analyze and how to use them in a way that truly informs decision making. In this session, Frank Klassen & Tim Maxey shared real world examples of how associations are using AMS, analytics, and user experience data to make simple adjustments to web features that result in significant outcomes.
Interested in viewing the full presentation?