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Brightfind Blog

The Best of Brightfind World Usability Day

Last week professionals gathered for the inaugural Brightfind World Usability Day.  This half-day summit gave attendees the opportunity to concentrate on ...
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You're Invited to World Usability Day 2016

"No one should have to suffer through products and services that get in their way. People should not be made to feel stupid by technology." - ...
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6 Ways to Collect Better Data from Google Analytics

  Over the last couple of years, and as Brightfind continues to acquire new client partners, I’ve been seeing a trend related to the types of requests ...
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Why NACAC Printed Life-Sized Personas

The National Association for College Admission Counseling (NACAC) is an organization of more than 15,000 professionals from around the world dedicated to ...
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Redesign Pitfalls and Triumphs at Web Content Mavens

Emily Witt, Brightfind’s VP of Professional Services, recently spoke about Redesign Pitfalls and Triumphs on a panel at Web Content Mavens, a MeetUp Group ...
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Associations Changing the World: The Power of A’ Summit Awards Dinner

  When it comes to ASAE events, my dance card is pretty long.  Thanks to our friends at YourMembership, I recently had the pleasure of attending one of ...
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To Be Accessible Or Not To Be Accessible, Why is it a Question?

I’m embarrassed.  As someone who is passionate about both marketing and helping others, my worlds were not colliding.  Recently, I worked with ...
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Brightfind Represents at DCInno's DC Fest 2016

Last Thursday, Brightfind returned to The Bullpen at Half Street Fairgrounds to defend its title at DCFest as one of the 10 Coolest Companies in DC.  Our ...
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Three Reasons Why Video Works for Associations & Non-Profits

Video is just about the hottest thing in marketing, right now. It’s SEO friendly, it converts better than many other marketing channels, and its number of ...
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Interview: AIIM Prioritizes Usability with a Redesign on Sitecore CMS

Welcome to Episode #5 of BrightTakes. In this video series, I cover different elements of creative design, along with answers to frequently asked client ...
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