A robust digital presence is critical for companies in today's digital age. With so much business taking place online, having a well-established and effective digital presence is essential for organizational success.
To stand out among your competitors across the many online channels that members utilize daily, you need to understand the components crucial to a standout digital presence.
What is a digital presence?
A digital presence is how your organization appears online. A company’s digital presence spans many online channels, including your website, content, email marketing, social media, search engine results, paid media, and more.
How you leverage your digital presence to communicate with your current and prospective members is integral to the success of your organization. Competition for member and customer engagement is at an all-time high. The more your brand resonates with your members, the more likely they will pick you among your competitors.
The essential components of an impactful digital presence
1. Digital Strategy
Digital strategy is the blueprint to align your website and digital presence with your business objectives. Through content audits, data gathering, stakeholder interviews, audience and competitor analyses, customer journey mapping, and buyer persona development, you can develop a unique digital strategy that incorporates your goals and challenges into an actionable plan for success.
2. Website and CMS (Content Management System)
A well-designed and user-friendly website is the foundation of any company's digital presence. At the most basic level, a website should provide information about the company, its products and services, and how to contact the company.
However, today’s websites must also engage visitors and members to outperform competitors while building trust. Accomplish this by prioritizing digital design and user experience in the website development process to create a hardworking, attractive, and engaging site.
A powerful CMS to host and manage your website is also crucial to building and maintaining an organized and compelling digital presence. When considering CMS platforms, evaluate their ability to:
- Provide users with a personalized and secure experience.
- Streamline content creation, management, and measurement for your team.
- Integrate with your existing systems.
- Scale with your ever-changing needs.
3. User Engagement Research
User engagement research plays a crucial role in a digital presence, as it helps you understand how users interact with and respond to digital content and platforms. The research findings can inform content creation, user experience design, marketing strategy, and customer insights.
4. Content Marketing
Content marketing is creating and distributing valuable, relevant, and consistent content for your audiences, such as blog posts, ebooks, infographics, videos, and more. Developing content as part of a website launch or redesign can establish a foundation for your brand. However, an ongoing content strategy is required to ensure your content continually attracts and engages visitors, drives traffic to your website, and generates qualified leads.
If your content strategy is lacking, it could negatively impact your digital presence. We can help. Our augmented services include content strategy, creation, optimization, and promotion.
5. SEO (Search Engine Optimization)
SEO (Search Engine Optimization) is optimizing a website to rank higher in search engines like Google. SEO is crucial to your digital presence because it can increase visibility, organic traffic, and potentially more business. Good SEO practices also improve the user experience on the website, making it more user-friendly, accessible, and relevant.
6. Email Marketing
Email marketing is essential to maintaining a solid digital presence because it enables organizations to reach and engage with their target audiences directly. Regular emails can keep members engaged and informed about your organization, making it a valuable tool for building relationships, increasing brand awareness, and driving sales and revenue.
7. Social Media
As of 2021, there were approximately 4.2 billion daily active users on social media platforms like Facebook, LinkedIn, and Instagram—and this number is only expected to rise in the coming years. As one of the top channels for building community and engaging potential members, both B2B and B2C companies have realized the importance of fostering a digital presence on social media.
8. Performance Analysis
Analytics tools like Google Analytics help companies track and measure the success of their digital presence. This includes monitoring website traffic, social media engagement, and email marketing campaigns. Performance tracking and analysis are crucial to a substantial digital presence because they provide valuable insights into how users interact with digital content and platforms. With these insights, organizations can make data-driven decisions to improve the effectiveness of their digital presence.
Building an unparalleled digital presence is essential for member-based organizations in today's digital age. By having a well-designed website, optimizing for search engines, using social media, creating valuable content, communicating through email marketing, and tracking analytics, companies can establish and maintain a digital presence that drives success.
If one or more of these components of your digital presence are failing to meet your expectations, we’d love to chat about how our team of hardworking, talented, and creative developers and digital strategists can help. Reach out to us here.