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Brightfind Blog

8 Reasons Your Website is Slow (and quick wins to speed it up!)

It’s all but impossible to meet user expectations with a slow-loading website. People dig quick sites and rarely wait around for pages to load. If you ...
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ADA Website Compliance Checklist for Associations

Web accessibility is good business. 26% of Americans live with a disability. If your website, applications, online events, and digital products aren't ...
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6 Steps to Start Your Propensity Modeling Journey

Many associations are still addressing daily inefficiencies and systematic problems with one of two extremes: short-term bandaids or lengthy "to-do" ...
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Privacy-First Personalization: 12 Challenges to Conquer This Year

Without the strategy, people, and processes in place, privacy-first personalization is a pipe dream. Personalization and other digital transformation ...
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10 Ways to Build Trust With Members and the Public

Trust is the human currency that enables you to run your organization and drive results. Recently, however, trust in organizations has imploded.  The good ...
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Member Experience Transformation: What It Is & How to Get Started

The bar has been set high for the digital experience your members expect. Like all consumers, your members and online audience desire (no demand!) a ...
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What Do High-Performing Associations Look Like?

You may have heard the brutal 70% failure rate—that 7/10 change initiatives go sideways. A recent study of high-performing organizations sheds light ...
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8 Benefits of Personalized Member Engagement (& how it works)

Personalization is at the core of any successful member engagement strategy. Reintroducing the human touch in omnichannel is a powerful way to connect and ...
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Data Visualization vs Analytics: The Mistake Associations Make

Your data needs context to tell its story. Data visualization tools give you a unique visual perspective, revealing key insights and actionable ...
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What Is Content Intelligence? And How Does It Work?

Relentless digital disruption over the past few years has jetpacked us into a new frontier of content personalization. To keep pace with evolving digital ...
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