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Brightfind Blog

8 Benefits of Personalized Member Engagement (& how it works)

Personalization is at the core of any successful member engagement strategy. Reintroducing the human touch in omnichannel is a powerful way to connect and ...
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Data Visualization vs Analytics: The Mistake Associations Make

Your data needs context to tell its story. Data visualization tools give you a unique visual perspective, revealing key insights and actionable ...
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What Is Content Intelligence? And How Does It Work?

Relentless digital disruption over the past few years has jetpacked us into a new frontier of content personalization. To keep pace with evolving digital ...
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Tech Innovation in the Post-COVID World

Are you still using ALL the same technology that you did in January 2020?  Of course not. COVID-19 forced you to change, and you did a great job given the ...
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E-Commerce for Associations: 8 UX Design Tips and Benefits in 2022

Unprecedented growth in the digital marketplace over the past couple of years has propelled e-commerce websites into (yet another) revolution centered ...
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How to Make Your Website CPRA Compliant

The General Data Protection Regulation wasn't the only sweeping privacy regime signed into law in 2018. That same year, the California Consumer Privacy ...
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GDPR Compliance in 2022: What Associations Need to Know

The ramp-up of the GDPR compliance in 2022 will present a very real threat for associations.   Prepare to see a brand-new set of GDPR regulations around ...
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CMS vs. DXP – Which is best for your association?

What exactly is a Digital Experience Platform (DXP) and how is it different from a traditional Content Management System (CMS)? And...why should you care ...
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13 Considerations for Choosing a Content Management System

How can you select the right CMS for your organization? Here are the keys you need to make the best decision. You can incur exorbitant costs and ...
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5 Tips to Instantly Improve the UX of Your Association Website

User experience (UX) is at the heart of website design and management. It’s essentially the human experience of using your website.   What happens when a ...
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