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Brightfind says Hello.

Benchmark Your Website Goals

[fa icon="calendar'] Mar 1, 2016 3:01:09 PM / by Justin Atkinson posted in Web Strategy, Analytics

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Before any major project kicks off, one of the most important factors that all involved parties must agree on is, how will success be measured? How will both you (the client) and the vendor interpret the measurement of success after the project is complete?

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Google Tag Manager: What exactly is it? How do I use it?

[fa icon="calendar'] Jan 5, 2016 11:00:00 AM / by Justin Atkinson posted in Web Strategy, Analytics, Google Tag Manager

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While Google Tag Manager is not a new service provided by Google, the concept of managing your Google Analytics tracking code and custom events in a central container, for a lot of businesses, is a new idea and calls for further explanation.

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The ABCDs of Seeing your Project

[fa icon="calendar'] Dec 22, 2015 2:00:00 PM / by Brian Maslanka posted in Web Strategy

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When I take on a project that has some complexity, I expect to come across a few problems. If I can describe them and try to visualize the project in terms of its problems, it really helps me to understand and get closer to solutions. Describing and visualizing help me to better understand the details, which provide me more insight into the problem overall.

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The Simple Thing that Makes or Breaks a First Class Digital Experience

[fa icon="calendar'] Dec 15, 2015 10:00:00 AM / by Peggy Maslanka posted in Web Strategy

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As you stroll through the airport toward the plane that will fly you across the country, you find yourself impressed with the technological modernity of the airport. You marvel at the air traffic control system that alerts you to any delays. You board the plane, noting with interest the technological controls that enable the pilot to deliver you safely to your destination. You feel awe and gratitude that you live in an era of such technological sophistication.

Then, you behold the narrow little seat to which you will be confined for the next several hours. You try and settle yourself, but have no room to even extract your laptop from its bag. By take-off, you are already cramped, uncomfortable, and bored, and you still have five hours to go. In your misery you have forgotten all about your positive feelings toward the technologically impressive airport and controls. When the flight is finally over, you swear to never, ever fly on that airline again.

Writing, when compared to necessary and expensive technologies for designing and implementing websites, can seem too simple to spend money on, too simple to hire a professional to produce. But consider the flight experience described above. The seat is simple too, especially compared to the huge airport, the air traffic control system, and the plane’s engines and instruments. But the main difference between a first class experience and a regular one is pretty much all about the seat. And many people happily pay twice as much to improve that simple, basic element of the flight experience.

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The Three Pillars of a Redesign Team

[fa icon="calendar'] Nov 24, 2015 9:51:50 AM / by Emily Witt posted in Web Strategy

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When you’ve decided to transform your website redesign, and by extension your organization, selecting and setting up the appropriate support system is critical. Because a data-driven methodology and approach is most likely to result in the success of your website goals, such is the methodology and approach you’ll want your system to support. From that foundation, you can build a solid support structure using three elements, or pillars, to comprise your redesign team: Accessible Constituent Representation, Web Project Team, and Vendors. Each is crucial to the support of your project.

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The New 12 Steps of the Website Redesign Process

[fa icon="calendar'] Sep 8, 2015 11:30:00 AM / by Emily Witt posted in Web Strategy

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Website redesign projects all begin with similar motivations and goals:


The best thing about this story is the enthusiasm brought to the project. The worst thing is that after launch, the enthusiasm for the finished product dissipates.

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Avoid Website Redesign Failures: Unite Strategy, Design, and Development

[fa icon="calendar'] Sep 2, 2015 10:00:00 AM / by Frank Klassen posted in Web Development, Web Strategy

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Common practice for website development is to separate projects into three components – Strategy, Design, and Development.  These components are almost always planned and executed separately and distinctly from each other.  For example, an organization will start a website redesign effort by devising a strategy for the new website through internal discussion and collaboration, sometimes informed by member feedback, or through hiring an outside firm to help build the strategy.  Next, the organization's marketers hire a design agency to develop the visual design (look and feel) of the site based on either a new corporate rebranding effort or on the existing brand, using a new information architecture and interaction design (UX) for the site.  Sometimes the design agency participates in the strategy development – sometimes not.  And finally, the organization, often through its IT department, hires an implementation firm (or uses their own development team) to turn the resulting design and architecture into a fully functional website.

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Brightfind is a Big Winner in the Hermes Creative Awards

[fa icon="calendar'] May 6, 2015 8:14:00 AM / by Peggy Maslanka posted in Announcements, Web Strategy

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 The Hermes Creative Awards, one of the largest competitions of its kind in the world, selected Brightfind as the 2015 winner of three Gold Awards, two for association websites, and one for a pro bono website.  Brightfind also won an Honorable Mention for creative website design.

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Mobilegeddon is Fully Rolled Out

[fa icon="calendar'] May 1, 2015 4:03:00 PM / by Christie Gunden posted in SEO, Responsive Design, Web Strategy

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Google has never preannounced an algorithm update before, so when they publicized the mobile algorithm update to go live on April 21st, the digital world trembled with anticipation. Predictions were made and developers everywhere were contracted to make sites mobile-friendly before the deadline.

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Today at 2pm: Ektron Developer Office Hours

[fa icon="calendar'] Mar 22, 2015 3:16:53 PM / by Chris Statler posted in Ektron CMS, Web Development, Announcements, Web Strategy

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Ektron has graciously invited me back to present on their Developer Office hours today at 2pm. Last time I joined Ektron for this live segment, we discussed the newly built Ektron Personify connector widget. In a similar vein, this time I'll be talking through Integrations in Intranets and Extranets.  

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