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Brightfind says Hello.

A Template for Your CMS and Web Design RFP

[fa icon="calendar'] Apr 14, 2017 2:02:33 PM / by Lauren Janik posted in Website Marketing Goals, Ektron CMS, Web Strategy, Design, Episerver, Sitecore, cms, contnet management systems, RFP

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When it comes to writing RFPs, there is a process I follow:

  1. Stare at a blank Word document.
  2. Google how to write an RFP.
  3. Click on a shoe ad.
  4. Click back to the RFP search.
  5. Walk to get coffee.
While not the most efficient, there are two things right with my process.  
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6 Questions to include in your CMS and Web Design RFP

[fa icon="calendar'] Apr 7, 2017 10:17:35 AM / by Lauren Janik posted in Website Marketing Goals, Ektron CMS, Web Strategy, Episerver, cms, contnet management systems

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Before issuing an RFP for a new CMS and web design, it’s important to ask yourself these 5 questions.  After quizzing yourself, it is time to get to know potential vendors.  Ask about their company, processes, and relationships before making a commitment.   Their answers will enable you to choose wisely. 

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5 Questions to Consider Before Starting Your CMS & Web Design RFP

[fa icon="calendar'] Mar 22, 2017 1:15:28 PM / by Lauren Janik posted in Website Marketing Goals, Ektron CMS, Web Strategy, Episerver, cms, contnet management systems

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The mere thought of an RFP for a content management system (CMS) and web design is overwhelming. Before you hit pen to paper, or fingers to keyboard, you have to do your homework.  Start by asking the following questions:

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Website Redesign: It’s not about the pretty pictures.

[fa icon="calendar'] Jan 19, 2017 1:30:11 PM / by Guest Blogger: Peggy Winton, AIIM posted in Web Strategy, Design

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The team at AIIM International recently re-designed their website and lived to tell about it. President/CEO Peggy Winton shared what they learned through-out the process in hopes of helping others who are about to begin (or who are putting it off).  Her blog was originally posted on LinkedIn and she was kind enough to let Brightfind share it with our readers.

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Content You Love

[fa icon="calendar'] Jan 12, 2017 2:56:51 PM / by Lauren Janik posted in UX, Ektron CMS, User Experience, Web Strategy, Google Tag Manager, Design, Episerver, accessibility, google analytics, cms

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We took a look at Brightfind’s highly viewed blogs, heavily attended events, and most downloaded resources, to compile a round-up of the topics that most interested you in 2016.  

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The Best of Brightfind World Usability Day

[fa icon="calendar'] Nov 17, 2016 9:59:02 AM / by Lauren Janik posted in UX, User Experience, Web Strategy, Design, accessibility

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Last week professionals gathered for the inaugural Brightfind World Usability Day.  This half-day summit gave attendees the opportunity to concentrate on providing their constituents with usable and accessible websites.

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Redesign Pitfalls and Triumphs at Web Content Mavens

[fa icon="calendar'] Oct 17, 2016 9:20:37 AM / by Christie Gunden posted in Conference, Web Strategy, Brightfind on the Road

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Emily Witt, Brightfind’s VP of Professional Services, recently spoke about Redesign Pitfalls and Triumphs on a panel at Web Content Mavens, a MeetUp Group in Washington, DC. The session was part of a larger mini-conference called Website Revamp – Options, Plans, and Roadmaps.

Moderating the panel was Digital Strategist Avi Kaplan, and co-presenting were Josh Korr, Senior Project Manager at Viget and Scott John Anderson, Director of Web Communications at Georgetown University.

Whether you would like to keep the conversation going or simply missed it, never fear, this blog post highlights the main topics of discussion to keep you updated on the latest and greatest industry conversations.

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Three Reasons Why Video Works for Associations & Non-Profits

[fa icon="calendar'] Sep 21, 2016 11:54:38 AM / by Guest Blogger: Paul Gannon, Thoughtcast Media posted in User Experience, Web Strategy, video

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Video is just about the hottest thing in marketing, right now. It’s SEO friendly, it converts better than many other marketing channels, and its number of adherents continues to grow. The internet is full of DIY advice and there are a growing number of vendors competing for their own piece of the growing video market.

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Analytics: What's the big deal?

[fa icon="calendar'] Jul 27, 2016 1:17:19 PM / by Julie Luo posted in Website Marketing Goals, Web Strategy, Analytics

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When I started working with analytics this summer as an intern at Brightfind, I had no idea how important or applicable it was to nearly every part of the web development process. Admittedly, two and a half months of exposure is not a lot of time, but I did have an amazing mentor (shout-out to Justin Atkinson, aka Digital Analyst wizard) and new things to learn every single day. In this blog post, I’ve summarized a lot of what I’ve learned this summer to show you how important analytics really are.

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Tips for Creating an Award-Winning Website

[fa icon="calendar'] May 25, 2016 12:57:46 PM / by Lauren Janik posted in Web Strategy, Design

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We need a new wall.  Awards have been pouring in at Brightfind lately, and we are running out of space on our wall of fame.  We’re pleased to share that we won not one, but three awards for University of Florida Alumni Association’s website.  Brightfind has also been honored for other clients’ sites including: CCIM Institute, University Risk Management and Insurance Association, International Legal Technology Association, and American Bar Association Leisure Sites.  You can find the details on our winning spree below.

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