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Brightfind says Hello.

Content You Love

[fa icon="calendar'] Jan 12, 2017 2:56:51 PM / by Lauren Janik posted in UX, Ektron CMS, User Experience, Web Strategy, Google Tag Manager, Design, Episerver, accessibility, google analytics, cms

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We took a look at Brightfind’s highly viewed blogs, heavily attended events, and most downloaded resources, to compile a round-up of the topics that most interested you in 2016.  

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The Best of Brightfind World Usability Day

[fa icon="calendar'] Nov 17, 2016 9:59:02 AM / by Lauren Janik posted in UX, User Experience, Web Strategy, Design, accessibility

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Last week professionals gathered for the inaugural Brightfind World Usability Day.  This half-day summit gave attendees the opportunity to concentrate on providing their constituents with usable and accessible websites.

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You're Invited to World Usability Day 2016

[fa icon="calendar'] Oct 28, 2016 9:06:55 AM / by Christie Gunden posted in UX, Announcements, Design

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"No one should have to suffer through products and services that get in their way. People should not be made to feel stupid by technology." - WorldUsabilityDay.org


World Usability Day is single day of events occurring around the world to educate the masses about how usability impacts our daily lives. Brightfind is participating by hosting our first ever World Usability Day event. Join us.

This (free) half-day summit is designed to help you provide constituents visiting your website with an incredible user experience. Education will focus on web usability and accessibility. You’ll leave with actionable ideas for improving your site and your web strategy. Plus, you’ll have the chance to network with you peers, participate in a card sort, and sip fabulous Spanish wines.

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Why NACAC Printed Life-Sized Personas

[fa icon="calendar'] Oct 19, 2016 2:00:00 PM / by Christie Gunden posted in UX, Design

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The National Association for College Admission Counseling (NACAC) is an organization of more than 15,000 professionals from around the world dedicated to serving students as they make choices about pursuing postsecondary education.

Brightfind and NACAC are in the midst of a website redesign for http://www.nacacnet.org/. Part of this project entailed creating personas, or fictional characters representative of NACAC’s target audiences, based on user research conducted by Brightfind.

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To Be Accessible Or Not To Be Accessible, Why is it a Question?

[fa icon="calendar'] Oct 3, 2016 9:30:00 AM / by Lauren Janik posted in UX, Design

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I’m embarrassed.  As someone who is passionate about both marketing and helping others, my worlds were not colliding. 

Recently, I worked with Brightfind’s Senior User Experience Designer Nina Amato to put on a webinar entitled Accessibility & 508 Compliance Explained.  This subject matter truly piqued my interest.  The event was designed to educate people on how to ensure their websites are accessible to all regardless of disability status.  This webinar was going to better the world!  

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The Art and Science Behind Gaining Collective Agreement

[fa icon="calendar'] Dec 1, 2015 12:00:00 PM / by Megan McKelvy posted in UX, Brightfind on the Road

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Indiana University (Bloomington, IN) is the home of the University Risk Management and Insurance Association (URMIA) and our latest information architecture engagement.  Unlike our usual trips to this part of the Country, we didn’t have to worry about getting stuck in a snow drift this time, because it was summer. So, we packed our bags, left our good luck charms home, and headed out west.

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Keeping the “U” in “UX”: Why You Need User Research

[fa icon="calendar'] Sep 8, 2015 11:30:00 AM / by Elizabeth Greenstein posted in UX

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Introducing Brightfind on the Road

[fa icon="calendar'] Aug 24, 2015 10:30:00 AM / by Megan McKelvy posted in UX, Brightfind on the Road

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I live on an island.  Not a tropical island, but an island.  Because of that, I often get asked about my commute to the Brightfind office.  I won’t lie, it’s not fun, but the truth of the matter is, I am rarely in the office.  I spend most of my time traveling to client sites, their chapter meetings, regional conferences, and annual events in order to interact with end users. 

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3 Tips for Sketching Wireframes

[fa icon="calendar'] Mar 22, 2015 3:11:55 PM / by Mike Groh posted in UX, Sketching Wireframes, Wireframing, User Experience

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Here at Brightfind we're always trying to make our web design and development process faster and better, which is why we’ve begun sketching wireframes before putting pixel to prototype. Conceptualizing wireframes before they’re put into software has several benefits that make a lot of sense for our clients.

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