So, you are preparing to launch your newly redesigned website, and the anticipation levels are high. You’re knee deep in content updates and deciding whether to manually or automatically alias your URLs. Like most of our clients, you subscribe to one of three camps:
- There’s one thing keeping you up at night, and it’s Search Engine Optimization (SEO.) You’re wondering how to maintain your page rank from one website to the next, and how you’re going to manage all of the pages that will no longer exist on your new website.
- You are familiar with the role 301 redirects play in your website launch strategy. (If this is you, skip this post and check out the strategy, implementation, and testing tips in my full e-book, “How to Avoid an SEO Disaster with 301 Redirects.”)
- The thought hasn’t crossed your mind.
Regardless of where you are coming from, redirects are super important, and we’re here to cover it today.