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How 301 Redirects Save SEO in a Website Redesign

[fa icon="calendar'] Sep 23, 2015 11:25:29 AM / by Christie Gunden posted in Website Marketing Goals, SEO

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So, you are preparing to launch your newly redesigned website, and the anticipation levels are high. You’re knee deep in content updates and deciding whether to manually or automatically alias your URLs. Like most of our clients, you subscribe to one of three camps:

  1. There’s one thing keeping you up at night, and it’s Search Engine Optimization (SEO.) You’re wondering how to maintain your page rank from one website to the next, and how you’re going to manage all of the pages that will no longer exist on your new website.

  2. You are familiar with the role 301 redirects play in your website launch strategy. (If this is you, skip this post and check out the strategy, implementation, and testing tips in my full e-book, “How to Avoid an SEO Disaster with 301 Redirects.”)

  3. The thought hasn’t crossed your mind.

Regardless of where you are coming from, redirects are super important, and we’re here to cover it today. 

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Mobilegeddon is Fully Rolled Out

[fa icon="calendar'] May 1, 2015 4:03:00 PM / by Christie Gunden posted in SEO, Responsive Design, Web Strategy

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Google has never preannounced an algorithm update before, so when they publicized the mobile algorithm update to go live on April 21st, the digital world trembled with anticipation. Predictions were made and developers everywhere were contracted to make sites mobile-friendly before the deadline.

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How to Fuel SEO Using a CMS

[fa icon="calendar'] Mar 22, 2015 3:03:09 PM / by Christie Gunden posted in SEO, Ektron CMS

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Search engine optimization primarily depends on generating quality, relevant content. After the content is produced, the next important step is to appropriately format the URL structure, tagging and navigation menus. A good content management system (CMS) can help ensure these best practices, which is another reason to consider CMS capabilities when strategizing association website design. With an optimal, search-friendly solution, any organization can create a site that is both engaging and highly visible on the Internet. Consider the following elements when selecting a CMS to support SEO efforts:

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