Google has never preannounced an algorithm update before, so when they publicized the mobile algorithm update to go live on April 21st, the digital world trembled with anticipation. Predictions were made and developers everywhere were contracted to make sites mobile-friendly before the deadline.
Responsive design (RWD) is an approach to building websites that provides an optimal viewing experience across a range of different screen sizes, from desktop to mobile. Although in it’s early stages, RWD has rapidly become an industry-standard method of developing mobile-friendly websites. As mobile devices are becoming the primary means of online browsing, more organizations are realizing the importance of providing the best viewing experience possible across a wide variety of devices and screen sizes. For organizations considering mobile options, let's consider how responsive design can help your organization: