Today HubSpot announced a brand new CRM and set of sales tools. Developed with the belief that “the traditional sales playbook is broken,” HubSpot’s new tools empower the modern sales professional to be successful in the face of a changed market.
Sellers are no longer the ones holding all of the information related to a product or service. Prospects hold the power and are able to perform research on any number of networks to understand pros and cons of the product, pricing, and even the seller. Prospects have a DIY mentality and are now performing their own research and writing reviews. HubSpot’s new CRM and sales tools empower sales teams to streamline their motivation and better assist prospects in making their decisions.