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Google Tag Manager - How Can I Track Digital Downloads?

[fa icon="calendar'] Mar 29, 2016 2:24:49 PM / by Justin Atkinson posted in Leveraging Google Tag Manager to track downloads

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Tracking website resource downloads (ie. tracking PDF downloads, whitepaper downloads, statistical reports) allows the Google Analytics Administrator(s) to track the frequency and capacity at which users are downloading documents/files off your site. This enables you to prove ROI for the financial and physical resources invested in your site materials.

To track downloads using Google Tag Manager, you must create a new “Variable” for this Tag. This variable enables the file extension to appear in the Google Analytics reporting dashboard. Navigate through the following steps to create your new, custom variable.

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