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Brightfind says Hello.

A Template for Your CMS and Web Design RFP

[fa icon="calendar'] Apr 14, 2017 2:02:33 PM / by Lauren Janik posted in Website Marketing Goals, Ektron CMS, Web Strategy, Design, Episerver, Sitecore, cms, contnet management systems, RFP

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When it comes to writing RFPs, there is a process I follow:

  1. Stare at a blank Word document.
  2. Google how to write an RFP.
  3. Click on a shoe ad.
  4. Click back to the RFP search.
  5. Walk to get coffee.
While not the most efficient, there are two things right with my process.  
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Website Redesign: It’s not about the pretty pictures.

[fa icon="calendar'] Jan 19, 2017 1:30:11 PM / by Guest Blogger: Peggy Winton, AIIM posted in Web Strategy, Design

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The team at AIIM International recently re-designed their website and lived to tell about it. President/CEO Peggy Winton shared what they learned through-out the process in hopes of helping others who are about to begin (or who are putting it off).  Her blog was originally posted on LinkedIn and she was kind enough to let Brightfind share it with our readers.

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Content You Love

[fa icon="calendar'] Jan 12, 2017 2:56:51 PM / by Lauren Janik posted in UX, Ektron CMS, User Experience, Web Strategy, Google Tag Manager, Design, Episerver, accessibility, google analytics, cms

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We took a look at Brightfind’s highly viewed blogs, heavily attended events, and most downloaded resources, to compile a round-up of the topics that most interested you in 2016.  

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The Best of Brightfind World Usability Day

[fa icon="calendar'] Nov 17, 2016 9:59:02 AM / by Lauren Janik posted in UX, User Experience, Web Strategy, Design, accessibility

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Last week professionals gathered for the inaugural Brightfind World Usability Day.  This half-day summit gave attendees the opportunity to concentrate on providing their constituents with usable and accessible websites.

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You're Invited to World Usability Day 2016

[fa icon="calendar'] Oct 28, 2016 9:06:55 AM / by Christie Gunden posted in UX, Announcements, Design

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"No one should have to suffer through products and services that get in their way. People should not be made to feel stupid by technology." - WorldUsabilityDay.org


World Usability Day is single day of events occurring around the world to educate the masses about how usability impacts our daily lives. Brightfind is participating by hosting our first ever World Usability Day event. Join us.

This (free) half-day summit is designed to help you provide constituents visiting your website with an incredible user experience. Education will focus on web usability and accessibility. You’ll leave with actionable ideas for improving your site and your web strategy. Plus, you’ll have the chance to network with you peers, participate in a card sort, and sip fabulous Spanish wines.

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Why NACAC Printed Life-Sized Personas

[fa icon="calendar'] Oct 19, 2016 2:00:00 PM / by Christie Gunden posted in UX, Design

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The National Association for College Admission Counseling (NACAC) is an organization of more than 15,000 professionals from around the world dedicated to serving students as they make choices about pursuing postsecondary education.

Brightfind and NACAC are in the midst of a website redesign for http://www.nacacnet.org/. Part of this project entailed creating personas, or fictional characters representative of NACAC’s target audiences, based on user research conducted by Brightfind.

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To Be Accessible Or Not To Be Accessible, Why is it a Question?

[fa icon="calendar'] Oct 3, 2016 9:30:00 AM / by Lauren Janik posted in UX, Design

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I’m embarrassed.  As someone who is passionate about both marketing and helping others, my worlds were not colliding. 

Recently, I worked with Brightfind’s Senior User Experience Designer Nina Amato to put on a webinar entitled Accessibility & 508 Compliance Explained.  This subject matter truly piqued my interest.  The event was designed to educate people on how to ensure their websites are accessible to all regardless of disability status.  This webinar was going to better the world!  

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Interview: AIIM Prioritizes Usability with a Redesign on Sitecore CMS

[fa icon="calendar'] Sep 14, 2016 2:00:00 PM / by Vince Tardy posted in Wireframing, BrightTakes, Design

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Welcome to Episode #5 of BrightTakes.

In this video series, I cover different elements of creative design, along with answers to frequently asked client questions I receive as the Creative Director at Brightfind. If you have a burning question that you'd like me to discuss, leave it in the comments section. Enjoy! 

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Getting to Better Design Faster

[fa icon="calendar'] May 26, 2016 9:05:43 AM / by Vince Tardy posted in Wireframing, BrightTakes, Design

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Welcome to Episode #4 of BrightTakes, Brightfind's first video series!

In these videos, I'll cover different elements of creative design, along with answers to frequently asked client questions I receive as the Creative Director at Brightfind. If you have a burning question that you'd like me to discuss, leave it in the comments section. Enjoy! 

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Tips for Creating an Award-Winning Website

[fa icon="calendar'] May 25, 2016 12:57:46 PM / by Lauren Janik posted in Web Strategy, Design

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We need a new wall.  Awards have been pouring in at Brightfind lately, and we are running out of space on our wall of fame.  We’re pleased to share that we won not one, but three awards for University of Florida Alumni Association’s website.  Brightfind has also been honored for other clients’ sites including: CCIM Institute, University Risk Management and Insurance Association, International Legal Technology Association, and American Bar Association Leisure Sites.  You can find the details on our winning spree below.

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