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Brightfind says Hello.

6 Ways to Collect Better Data from Google Analytics

[fa icon="calendar'] Oct 26, 2016 10:30:00 AM / by Justin Atkinson posted in Website Marketing Goals, Analytics

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Over the last couple of years, and as Brightfind continues to acquire new client partners, I’ve been seeing a trend related to the types of requests that fill my queue.

So, what is this “trend” you ask?

The requests themselves are usually comprised of some sort of initial Google Analytics evaluation that Brightfind needs to provide recommendations for, and questions about the related level of effort for executing the suggested recommendations. There is an obvious “first we try, then we trust” school of thought regarding analytics, which is valid. These initial evaluations are important for a couple of reasons, both from Brightfind’s perspective, as well as the clients.

From Brightfind’s perspective, it allows us to get better understanding of the depth of the client’s current usage, as well as get a feel for the role that capturing and reporting on web site visitor data currently plays for that particular organization. Then from the client perspective, it allows them an opportunity to potentially engage in missed opportunities, and get a feel for how Brightfind’s role will impact future data driven decisions for the website.

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Analytics: What's the big deal?

[fa icon="calendar'] Jul 27, 2016 1:17:19 PM / by Julie Luo posted in Website Marketing Goals, Web Strategy, Analytics

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When I started working with analytics this summer as an intern at Brightfind, I had no idea how important or applicable it was to nearly every part of the web development process. Admittedly, two and a half months of exposure is not a lot of time, but I did have an amazing mentor (shout-out to Justin Atkinson, aka Digital Analyst wizard) and new things to learn every single day. In this blog post, I’ve summarized a lot of what I’ve learned this summer to show you how important analytics really are.

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Benchmark Your Website Goals

[fa icon="calendar'] Mar 1, 2016 3:01:09 PM / by Justin Atkinson posted in Web Strategy, Analytics

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Before any major project kicks off, one of the most important factors that all involved parties must agree on is, how will success be measured? How will both you (the client) and the vendor interpret the measurement of success after the project is complete?

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Google Tag Manager: What exactly is it? How do I use it?

[fa icon="calendar'] Jan 5, 2016 11:00:00 AM / by Justin Atkinson posted in Web Strategy, Analytics, Google Tag Manager

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While Google Tag Manager is not a new service provided by Google, the concept of managing your Google Analytics tracking code and custom events in a central container, for a lot of businesses, is a new idea and calls for further explanation.

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Linking Google Tag Manager To Your Google Analytics Account

[fa icon="calendar'] Dec 29, 2015 11:00:00 AM / by Justin Atkinson posted in Analytics

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So, you’ve made the smart decision to leverage Google Tag Manager for all of your Google Analytics tracking needs …That’s GREAT!

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Am I using Classic Google Analytics or Universal?

[fa icon="calendar'] Dec 8, 2015 12:30:00 PM / by Justin Atkinson posted in Analytics

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A quick way to figure out whether you are currently using the older Google Analytics tracking script or the most recent Universal Analytics is to examine the tracking script itself. You can find this script in two places: your Google Analytics account and the source on one of your site's pages.

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Understand Member Engagement with Google Analytics

[fa icon="calendar'] Mar 22, 2015 2:43:16 PM / by Mike Groh posted in Web Strategy, Analytics

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As we wind down from the holiday season and start to settle back in, It really hits me that we’ve moved into a new year once I get comfortable adjusting dates from ‘/13’ to ‘/14’.

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