The team at AIIM International recently re-designed their website and lived to tell about it. President/CEO Peggy Winton shared what they learned through-out the process in hopes of helping others who are about to begin (or who are putting it off). Her blog was originally posted on LinkedIn and she was kind enough to let Brightfind share it with our readers.
We took a look at Brightfind’s highly viewed blogs, heavily attended events, and most downloaded resources, to compile a round-up of the topics that most interested you in 2016.
During the hustle and bustle of the holidays, it was nice to be able to carve out some time to just sit, relax, drink some coffee, and reflect on the past 12 months.
2016 began with a variety of challenges. Our first full year of operations under the name Brightfind was about to begin (after more than 25 years as Syscom Services). Our industry was rapidly changing, with almost every organization demanding better mobile experiences, more effective and engaging user experiences, and a broader set of strategic and analytics capabilities. These changes brought excitement (imagine what we can accomplish!), determination (we will be successful!), and some unknowns (are we focusing on the right things?).
Brightfind is pleased to announce Al Osifade has joined the Brightfind team as the Manager, .NET Development. Al brings with him great experience in software project management, requirement analysis and technical leadership. He has worked in the association industry since 2004.
Last week professionals gathered for the inaugural Brightfind World Usability Day. This half-day summit gave attendees the opportunity to concentrate on providing their constituents with usable and accessible websites.
"No one should have to suffer through products and services that get in their way. People should not be made to feel stupid by technology." - WorldUsabilityDay.org
World Usability Day is single day of events occurring around the world to educate the masses about how usability impacts our daily lives. Brightfind is participating by hosting our first ever World Usability Day event. Join us.
This (free) half-day summit is designed to help you provide constituents visiting your website with an incredible user experience. Education will focus on web usability and accessibility. You’ll leave with actionable ideas for improving your site and your web strategy. Plus, you’ll have the chance to network with you peers, participate in a card sort, and sip fabulous Spanish wines.
Over the last couple of years, and as Brightfind continues to acquire new client partners, I’ve been seeing a trend related to the types of requests that fill my queue.
So, what is this “trend” you ask?
The requests themselves are usually comprised of some sort of initial Google Analytics evaluation that Brightfind needs to provide recommendations for, and questions about the related level of effort for executing the suggested recommendations. There is an obvious “first we try, then we trust” school of thought regarding analytics, which is valid. These initial evaluations are important for a couple of reasons, both from Brightfind’s perspective, as well as the clients.
From Brightfind’s perspective, it allows us to get better understanding of the depth of the client’s current usage, as well as get a feel for the role that capturing and reporting on web site visitor data currently plays for that particular organization. Then from the client perspective, it allows them an opportunity to potentially engage in missed opportunities, and get a feel for how Brightfind’s role will impact future data driven decisions for the website.
The National Association for College Admission Counseling (NACAC) is an organization of more than 15,000 professionals from around the world dedicated to serving students as they make choices about pursuing postsecondary education.
Brightfind and NACAC are in the midst of a website redesign for http://www.nacacnet.org/. Part of this project entailed creating personas, or fictional characters representative of NACAC’s target audiences, based on user research conducted by Brightfind.
Emily Witt, Brightfind’s VP of Professional Services, recently spoke about Redesign Pitfalls and Triumphs on a panel at Web Content Mavens, a MeetUp Group in Washington, DC. The session was part of a larger mini-conference called Website Revamp – Options, Plans, and Roadmaps.
Moderating the panel was Digital Strategist Avi Kaplan, and co-presenting were Josh Korr, Senior Project Manager at Viget and Scott John Anderson, Director of Web Communications at Georgetown University.
Whether you would like to keep the conversation going or simply missed it, never fear, this blog post highlights the main topics of discussion to keep you updated on the latest and greatest industry conversations.
When it comes to ASAE events, my dance card is pretty long. Thanks to our friends at YourMembership, I recently had the pleasure of attending one of all-time my favorites—‘The Power of A’ Summit Awards Dinner. This is not your average awards dinner complete with long speeches and over-cooked chicken. Instead, it is a sold-out venue full of incredible professionals who truly believe in the power of associations. The event showcases associations who have gone to great lengths to create positive change in both the industries they serve and the world at large. As if that is not incentive enough for attending, there is also a dessert bar.