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Brightfind says Hello.

Content You Love

[fa icon="calendar'] Jan 12, 2017 2:56:51 PM / by Lauren Janik posted in UX, Ektron CMS, User Experience, Web Strategy, Google Tag Manager, Design, Episerver, accessibility, google analytics, cms

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We took a look at Brightfind’s highly viewed blogs, heavily attended events, and most downloaded resources, to compile a round-up of the topics that most interested you in 2016.  

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Thanks for a Great 2016 and Cheers to 2017!

[fa icon="calendar'] Jan 3, 2017 2:46:03 PM / by Frank Klassen posted in Announcements

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During the hustle and bustle of the holidays, it was nice to be able to carve out some time to just sit, relax, drink some coffee, and reflect on the past 12 months.

2016 began with a variety of challenges. Our first full year of operations under the name Brightfind was about to begin (after more than 25 years as Syscom Services). Our industry was rapidly changing, with almost every organization demanding better mobile experiences, more effective and engaging user experiences, and a broader set of strategic and analytics capabilities. These changes brought excitement (imagine what we can accomplish!), determination (we will be successful!), and some unknowns (are we focusing on the right things?).

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Team Member Spotlight: Al Osifade

[fa icon="calendar'] Nov 29, 2016 1:24:33 PM / by Lauren Janik posted in AMS Integration, Ektron CMS, Web Development, Team Member Spotlight, Episerver, Sitecore

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Brightfind is pleased to announce Al Osifade has joined the Brightfind team as the Manager, .NET Development.  Al brings with him great experience in software project management, requirement analysis and technical leadership.  He has worked in the association industry since 2004.

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The Best of Brightfind World Usability Day

[fa icon="calendar'] Nov 17, 2016 9:59:02 AM / by Lauren Janik posted in UX, User Experience, Web Strategy, Design, accessibility

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Last week professionals gathered for the inaugural Brightfind World Usability Day.  This half-day summit gave attendees the opportunity to concentrate on providing their constituents with usable and accessible websites.

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You're Invited to World Usability Day 2016

[fa icon="calendar'] Oct 28, 2016 9:06:55 AM / by Christie Gunden posted in UX, Announcements, Design

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"No one should have to suffer through products and services that get in their way. People should not be made to feel stupid by technology." - WorldUsabilityDay.org


World Usability Day is single day of events occurring around the world to educate the masses about how usability impacts our daily lives. Brightfind is participating by hosting our first ever World Usability Day event. Join us.

This (free) half-day summit is designed to help you provide constituents visiting your website with an incredible user experience. Education will focus on web usability and accessibility. You’ll leave with actionable ideas for improving your site and your web strategy. Plus, you’ll have the chance to network with you peers, participate in a card sort, and sip fabulous Spanish wines.

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6 Ways to Collect Better Data from Google Analytics

[fa icon="calendar'] Oct 26, 2016 10:30:00 AM / by Justin Atkinson posted in Website Marketing Goals, Analytics

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Over the last couple of years, and as Brightfind continues to acquire new client partners, I’ve been seeing a trend related to the types of requests that fill my queue.

So, what is this “trend” you ask?

The requests themselves are usually comprised of some sort of initial Google Analytics evaluation that Brightfind needs to provide recommendations for, and questions about the related level of effort for executing the suggested recommendations. There is an obvious “first we try, then we trust” school of thought regarding analytics, which is valid. These initial evaluations are important for a couple of reasons, both from Brightfind’s perspective, as well as the clients.

From Brightfind’s perspective, it allows us to get better understanding of the depth of the client’s current usage, as well as get a feel for the role that capturing and reporting on web site visitor data currently plays for that particular organization. Then from the client perspective, it allows them an opportunity to potentially engage in missed opportunities, and get a feel for how Brightfind’s role will impact future data driven decisions for the website.

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Why NACAC Printed Life-Sized Personas

[fa icon="calendar'] Oct 19, 2016 2:00:00 PM / by Christie Gunden posted in UX, Design

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The National Association for College Admission Counseling (NACAC) is an organization of more than 15,000 professionals from around the world dedicated to serving students as they make choices about pursuing postsecondary education.

Brightfind and NACAC are in the midst of a website redesign for http://www.nacacnet.org/. Part of this project entailed creating personas, or fictional characters representative of NACAC’s target audiences, based on user research conducted by Brightfind.

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Redesign Pitfalls and Triumphs at Web Content Mavens

[fa icon="calendar'] Oct 17, 2016 9:20:37 AM / by Christie Gunden posted in Conference, Web Strategy, Brightfind on the Road

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Emily Witt, Brightfind’s VP of Professional Services, recently spoke about Redesign Pitfalls and Triumphs on a panel at Web Content Mavens, a MeetUp Group in Washington, DC. The session was part of a larger mini-conference called Website Revamp – Options, Plans, and Roadmaps.

Moderating the panel was Digital Strategist Avi Kaplan, and co-presenting were Josh Korr, Senior Project Manager at Viget and Scott John Anderson, Director of Web Communications at Georgetown University.

Whether you would like to keep the conversation going or simply missed it, never fear, this blog post highlights the main topics of discussion to keep you updated on the latest and greatest industry conversations.

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Associations Changing the World: The Power of A’ Summit Awards Dinner

[fa icon="calendar'] Oct 13, 2016 11:38:05 AM / by Lauren Janik posted in Announcements

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When it comes to ASAE events, my dance card is pretty long.  Thanks to our friends at YourMembership, I recently had the pleasure of attending one of all-time my favorites—‘The Power of A’ Summit Awards Dinner.  This is not your average awards dinner complete with long speeches and over-cooked chicken.  Instead, it is a sold-out venue full of incredible professionals who truly believe in the power of associations. The event showcases associations who have gone to great lengths to create positive change in both the industries they serve and the world at large.  As if that is not incentive enough for attending, there is also a dessert bar.

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To Be Accessible Or Not To Be Accessible, Why is it a Question?

[fa icon="calendar'] Oct 3, 2016 9:30:00 AM / by Lauren Janik posted in UX, Design

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I’m embarrassed.  As someone who is passionate about both marketing and helping others, my worlds were not colliding. 

Recently, I worked with Brightfind’s Senior User Experience Designer Nina Amato to put on a webinar entitled Accessibility & 508 Compliance Explained.  This subject matter truly piqued my interest.  The event was designed to educate people on how to ensure their websites are accessible to all regardless of disability status.  This webinar was going to better the world!  

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