Once upon a time, there was a kingdom called Risky, whose subjects were Risk Managers. And little did they know that a dark and evil force threatened the future happiness of their wonderful kingdom!
During the hustle and bustle of the holidays, it was nice to be able to carve out some time to just sit, relax, drink some coffee, and reflect on the past 12 months.
2016 began with a variety of challenges. Our first full year of operations under the name Brightfind was about to begin (after more than 25 years as Syscom Services). Our industry was rapidly changing, with almost every organization demanding better mobile experiences, more effective and engaging user experiences, and a broader set of strategic and analytics capabilities. These changes brought excitement (imagine what we can accomplish!), determination (we will be successful!), and some unknowns (are we focusing on the right things?).
Common practice for website development is to separate projects into three components – Strategy, Design, and Development. These components are almost always planned and executed separately and distinctly from each other. For example, an organization will start a website redesign effort by devising a strategy for the new website through internal discussion and collaboration, sometimes informed by member feedback, or through hiring an outside firm to help build the strategy. Next, the organization's marketers hire a design agency to develop the visual design (look and feel) of the site based on either a new corporate rebranding effort or on the existing brand, using a new information architecture and interaction design (UX) for the site. Sometimes the design agency participates in the strategy development – sometimes not. And finally, the organization, often through its IT department, hires an implementation firm (or uses their own development team) to turn the resulting design and architecture into a fully functional website.
I take great pride in announcing that the Syscom Services Web Technology division has become a separate company called Brightfind, now entirely devoted to specialized digital design and web development. For organizations such as yours that require deep, complex content for their websites, we are becoming the "best in class" design, implementation, and maintenance agency.
2015 is already shaping up to be an extremely exciting and innovative year for Brightfind. I would like to share with you our delight at acquiring Personify Interactive, a team, like Brightfind, that greatly values its relationship with you and honors its commitment to providing you first-rate digital design and web development services. For the past several years, Brightfind and Personify Interactive have enjoyed an outstanding partnership. By joining together in a more official capacity, our work for you will be even more unified, seamless, and creative.
The announcement of the Ektron- EPiServer merger last month sent a ripple through our industry, a bigger ripple through the association marketplace, and a distinct wave over our Ektron customers. Although we are all trying to gauge how our existing investments in Ektron will be impacted by this change, and the best course forward given this new development, I can provide some guidance for those in the process of charting that course.