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Emily Witt


Recent Posts

The Three Pillars of a Redesign Team

[fa icon="calendar'] Nov 24, 2015 9:51:50 AM / by Emily Witt posted in Web Strategy

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When you’ve decided to transform your website redesign, and by extension your organization, selecting and setting up the appropriate support system is critical. Because a data-driven methodology and approach is most likely to result in the success of your website goals, such is the methodology and approach you’ll want your system to support. From that foundation, you can build a solid support structure using three elements, or pillars, to comprise your redesign team: Accessible Constituent Representation, Web Project Team, and Vendors. Each is crucial to the support of your project.

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The New 12 Steps of the Website Redesign Process

[fa icon="calendar'] Sep 8, 2015 11:30:00 AM / by Emily Witt posted in Web Strategy

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Website redesign projects all begin with similar motivations and goals:


The best thing about this story is the enthusiasm brought to the project. The worst thing is that after launch, the enthusiasm for the finished product dissipates.

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Choose a CMS that Supports a Personalized Website Approach

[fa icon="calendar'] Mar 22, 2015 2:50:00 PM / by Emily Witt posted in AMS Integration, Ektron CMS, Web Strategy

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As you may have seen in my recent post about using a CMS to drive targeted content, Personify recently invited me to join Paul Gannon on their show, Best Practices in Association Technology. They asked me to bring a tip for associations selecting a CMS.

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Using a CMS to Drive Targeted Content

[fa icon="calendar'] Mar 22, 2015 2:50:00 PM / by Emily Witt posted in AMS Integration, Ektron CMS, Web Strategy

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Personify’s Paul Gannon recently invited me to join him on Best Practices for Association Technology to discuss my #1 tip for associations using a content management system (CMS). I have many thoughts on this topic, and it was hard to select only one tip! My top advice for using a CMS is in the video below:

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