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Brightfind says Hello.

Brightfind Is Named One of the 50 Best Places to Work by Washingtonian Magazine

[fa icon="calendar'] Feb 23, 2017 4:50:31 PM / by Peggy Maslanka posted in Announcements

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The Washington Metro area is home to 16 Fortune 500 companies, 100,000 small businesses, and many thousands more medium and large companies. Some have as many as 80,000 employees. Given this, it’s pretty impressive that Washingtonian magazine chose Brightfind as one of the 50 best, in terms of places to work.

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Huge Gains and Minor Losses in the Forrester Wave™ for WCM

[fa icon="calendar'] Feb 22, 2017 9:35:40 AM / by James Stout posted in Episerver, Sitecore, cms

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Forrester released their 2016 Forrester Wave™ report for Web Content Management Systems (WCM), bringing about some incredibly dramatic shifts in how key Brightfind content management system (CMS) partners Sitecore and Episerver are placed. This post will contain some analysis of the report as well as some opinion regarding the results of this report.

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Website Redesign: It’s not about the pretty pictures.

[fa icon="calendar'] Jan 19, 2017 1:30:11 PM / by Guest Blogger: Peggy Winton, AIIM posted in Web Strategy, Design

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The team at AIIM International recently re-designed their website and lived to tell about it. President/CEO Peggy Winton shared what they learned through-out the process in hopes of helping others who are about to begin (or who are putting it off).  Her blog was originally posted on LinkedIn and she was kind enough to let Brightfind share it with our readers.

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Content You Love

[fa icon="calendar'] Jan 12, 2017 2:56:51 PM / by Lauren Janik posted in UX, Ektron CMS, User Experience, Web Strategy, Google Tag Manager, Design, Episerver, accessibility, google analytics, cms

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We took a look at Brightfind’s highly viewed blogs, heavily attended events, and most downloaded resources, to compile a round-up of the topics that most interested you in 2016.  

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Thanks for a Great 2016 and Cheers to 2017!

[fa icon="calendar'] Jan 3, 2017 2:46:03 PM / by Frank Klassen posted in Announcements

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During the hustle and bustle of the holidays, it was nice to be able to carve out some time to just sit, relax, drink some coffee, and reflect on the past 12 months.

2016 began with a variety of challenges. Our first full year of operations under the name Brightfind was about to begin (after more than 25 years as Syscom Services). Our industry was rapidly changing, with almost every organization demanding better mobile experiences, more effective and engaging user experiences, and a broader set of strategic and analytics capabilities. These changes brought excitement (imagine what we can accomplish!), determination (we will be successful!), and some unknowns (are we focusing on the right things?).

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Team Member Spotlight: Al Osifade

[fa icon="calendar'] Nov 29, 2016 1:24:33 PM / by Lauren Janik posted in AMS Integration, Ektron CMS, Web Development, Team Member Spotlight, Episerver, Sitecore

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Brightfind is pleased to announce Al Osifade has joined the Brightfind team as the Manager, .NET Development.  Al brings with him great experience in software project management, requirement analysis and technical leadership.  He has worked in the association industry since 2004.

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The Best of Brightfind World Usability Day

[fa icon="calendar'] Nov 17, 2016 9:59:02 AM / by Lauren Janik posted in UX, User Experience, Web Strategy, Design, accessibility

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Last week professionals gathered for the inaugural Brightfind World Usability Day.  This half-day summit gave attendees the opportunity to concentrate on providing their constituents with usable and accessible websites.

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You're Invited to World Usability Day 2016

[fa icon="calendar'] Oct 28, 2016 9:06:55 AM / by Christie Gunden posted in UX, Announcements, Design

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"No one should have to suffer through products and services that get in their way. People should not be made to feel stupid by technology." - WorldUsabilityDay.org


World Usability Day is single day of events occurring around the world to educate the masses about how usability impacts our daily lives. Brightfind is participating by hosting our first ever World Usability Day event. Join us.

This (free) half-day summit is designed to help you provide constituents visiting your website with an incredible user experience. Education will focus on web usability and accessibility. You’ll leave with actionable ideas for improving your site and your web strategy. Plus, you’ll have the chance to network with you peers, participate in a card sort, and sip fabulous Spanish wines.

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6 Ways to Collect Better Data from Google Analytics

[fa icon="calendar'] Oct 26, 2016 10:30:00 AM / by Justin Atkinson posted in Website Marketing Goals, Analytics

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Over the last couple of years, and as Brightfind continues to acquire new client partners, I’ve been seeing a trend related to the types of requests that fill my queue.

So, what is this “trend” you ask?

The requests themselves are usually comprised of some sort of initial Google Analytics evaluation that Brightfind needs to provide recommendations for, and questions about the related level of effort for executing the suggested recommendations. There is an obvious “first we try, then we trust” school of thought regarding analytics, which is valid. These initial evaluations are important for a couple of reasons, both from Brightfind’s perspective, as well as the clients.

From Brightfind’s perspective, it allows us to get better understanding of the depth of the client’s current usage, as well as get a feel for the role that capturing and reporting on web site visitor data currently plays for that particular organization. Then from the client perspective, it allows them an opportunity to potentially engage in missed opportunities, and get a feel for how Brightfind’s role will impact future data driven decisions for the website.

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Why NACAC Printed Life-Sized Personas

[fa icon="calendar'] Oct 19, 2016 2:00:00 PM / by Christie Gunden posted in UX, Design

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The National Association for College Admission Counseling (NACAC) is an organization of more than 15,000 professionals from around the world dedicated to serving students as they make choices about pursuing postsecondary education.

Brightfind and NACAC are in the midst of a website redesign for http://www.nacacnet.org/. Part of this project entailed creating personas, or fictional characters representative of NACAC’s target audiences, based on user research conducted by Brightfind.

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